The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Integrated Branding / Public Service Campaign
Points: 75.0
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills
Category: Best Branded Content Channel / Single
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Integrated Branding / Public Service Campaign
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Creative Use of Music Supporting A Brand
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Non-Broadcast / Short-form
Points: 25.0
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York
Client: Verizon Wireless
Category: Branded Apps / Single
Points: 25.0
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral / Posters - Single
Points: 25.0
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral / Posters - Campaign
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Online Films & Video / Music Videos
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Public Service / Radio - Single
Points: 25.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 25.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: User Experience Design / Information Architecture
Points: 15.0
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company
Category: Collateral Design / Outdoor - Series
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Online Films & Video / Public Service/Non-Profit
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Non-Broadcast / Long-form
Points: 15.0
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Out Of Home / Billboards - Single
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Film / Documentaries - Shorts
Points: 15.0
Color Live Video Broadcast Application
Agency: McCann Erickson / New York
Client: Verizon
Category: Mobile Applications/Sites / Social Networks/Community
Points: 10.0
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA
Category: Mobile Applications/Sites / Augmented Reality
Points: 10.0
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company
Category: Collateral Design / Outdoor - Single
Points: 10.0
Nature Valley Trail View
Agency: McCann Erickson / New York
Client: General Mills
Category: Websites / Consumer Goods
Points: 10.0
Broken Night
Agency: McCann Erickson New York / New York
Client: Nikon, Inc.
Category: Film / Theatrical and DVD Releases
Points: 10.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
Dumb Ways To Die - Moose
Agency: McCann / Melbourne
Client: Metro Trains
Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Public Service / Radio - Campaign
Points: 5.0
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client: National Cancer Society Malaysia
Category: Public Service / Collateral - Campaign
Points: 5.0
Nature Valley Trail View
Agency: McCann / New York
Client: General Mills
Category: User Experience Design / Interaction Design
Points: 5.0
Awesomcross
Agency: The Martin Agency / Richmond
Client: BFGoodrich
Category: Craft / Typography
Points: 5.0
Paper Denim & Cloth InstaShoot
Agency: McCann / New York
Client: Paper Denim & Cloth
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Dumb Ways To Die - Toast
Agency: McCann / Melbourne
Client: Metro Trains
Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Basket
Agency: The Martin Agency / Richmond
Client: Geico
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Healthy Business Cards
Agency: McCann Health / Sydney
Client: McCann Health
Category: Self-Promotion / Single or Campaign
Points: 5.0
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral / Posters - Single
Points: 5.0
Franklyn Gandhi
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral / Posters - Single
Points: 5.0
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Out Of Home / Billboards - Single
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company
Category: Out Of Home / Billboards - Single
Points: 5.0
Taste Test
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water
Category: Experiential Advertising / Installations
Points: 5.0
The 2013 IKEA Catalog Application
Agency: McCann / New York
Client: Inter IKEA Systems
Category: Brand Transformation / Single
Points: 5.0
Tyre Patch Card
Agency: McCann Worldgroup / Mumbai
Client: BOTS Cycling
Category: Brand Identity / Brand Identity - Single
Points: 5.0
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral Design / Posters - Single
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Romanians are smart
Agency: Bv Mccann Erickson / Bucharest
Client: Kandia Dulce
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral Design / Outdoor - Series
Points: 5.0
Awesomecross
Agency: The Martin Agency / Richmond
Client: BFGoodrich
Category: Data Visualization / Online - Interactive and Real-time
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water
Category: Out Of Home / Digital / Electronic
Points: 5.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Best of Show Pencil
Points:
75.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Verizon Wireless
Title:
The Verizon COLOR Live Broadcast Application
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Websites / Consumer Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Nikon, Inc.
Title:
Broken Night
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Metro Trains
Title:
Dumb Ways To Die - Moose
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
National Cancer Society Malaysia
Title:
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
BFGoodrich
Title:
Awesomcross
Category:
Craft / Typography
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Paper Denim & Cloth
Title:
Paper Denim & Cloth InstaShoot
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die - Toast
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
McCann Health
Title:
Healthy Business Cards
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Franklyn Gandhi
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GEICO
Title:
Taste Test
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BOTS Cycling
Title:
Tyre Patch Card
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral Design / Posters - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Kandia Dulce
Title:
Romanians are smart
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Collateral Design / Outdoor - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
BFGoodrich
Title:
Awesomecross
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
